Behind-the-scense Story

Enjoyed reading this
Interview with Toyota Auto Designer Simon Humphries
"Simon Humphries has been in Japan a long time – since 1988 – and has worked as a designer for Sony as well as Toyota. What makes him a bit special is the fact that he’s the only Western regular employee at Toyota’s headquarters in Toyota-shi near Nagoya – out of some 700 designers there. And while he is quick to downplay this uniqueness, he’s not been afraid to capitalise on it, to the benefit of both himself and Toyota. Now in his lateish 30s, he is currently responsible for Design Strategy for both the Toyota and Lexus brands.

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and this
Interview: Paul Rohovsky on the Lexus LFA

"Q: Lexus plans to offer only 500 LFAs in total worldwide over a two-year period. Who gets the opportunity to buy one?
A: We're going to build a list through our call center for three months, and then we're going to look at those names and see if we can identify people who support our marketing image, as far as name recognition and influence in their community. We would prefer to have people who are driving the car, as opposed to somebody who wants to keep it in a private collection and never let it see the light of day. We want to get these cars out and exposed.

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